Brand Identity Design
Designing the complete brand identity for the fictional business, The Makery.
Conceptualizing the brand
In order to create an identity for The Makery, I ensured my design choices reflected the key attributes belonging to a neighbourhood craft community.
Eclectic
Variation in shapes.
Playful
Soft, yet colourful palette.
Connection
Overlapping elements.
Mission
The Makery is a community-driven space for families and artisans in the Hastings-Sunrise neighbourhood. Learners and makers of all ages and stages gather to connect through rotating daily events and workshops.
Vision
Create intergenerational community through art and craft.
All aspects of the brand's identity and its usage were compiled into a comprehensive brand guide.
Research
After conducting market research, I created specific target audience examples to understand deeply who the brand is meant to serve.
Establishing a brand voice that pairs perfectly with its visual identity.
Curious
Explore the world of making.
Friendly
All ages and stages of learning are welcome.
Playful
Explore your imagination, bounce off your neighbours, and delight in the art of creation.
Cross-Functionality
Creating a strong visual language means it can be applied easily and recognizably through a multitude of forms.
